Digital Marketing Manager

Location
marker Head Office
Job Category
marker Manager
Application Posted
marker April 18, 2023
Responsibilities
  • Develop and execute digital marketing campaigns across various channels, including email, social media, and paid advertising.
  • Monitor and analyze campaign performance data to identify opportunities for optimization and improvement.
  • Develop and maintain a content calendar for all digital marketing channels.
  • Collaborate with cross-functional teams to ensure digital marketing initiatives align with overall business objectives.
  • Stay up-to-date with digital marketing trends, technologies, and best practices, and recommend new strategies to enhance our digital marketing efforts.
  • Manage relationships with external partners and vendors as needed.
  • Work closely with the sales and customer service teams to ensure digital marketing campaigns are aligned with the customer journey and support lead generation and sales goals.
Qualifications
  • Bachelor's degree in marketing, communications, or a related field.
  • 5+ years of experience in digital marketing, with a proven track record of developing and executing successful campaigns.
  • Strong understanding of digital marketing strategies, tools, and tactics, including email marketing, social media, SEO, SEM, and paid advertising.
  • Proficiency in analytics tools such as Google Analytics and experience with data-driven decision making.
  • Excellent communication, project management, and interpersonal skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Strong analytical skills and attention to detail.
  • Experience managing external partners and vendors.